Korean Drinking Culture 2026: Why MZ & Gen Z Quit Hoesik
Korea’s MZ generation dropped hoesik and binge drinking — and Western Gen Z went sober-curious. What they drink instead: home-sul, traditional liquor, NoLo.

Korea’s MZ generation dropped hoesik and binge drinking — and Western Gen Z went sober-curious. What they drink instead: home-sul, traditional liquor, NoLo.

INGREDIENT GUIDE • JINA MOON By Jina Moon • Updated August 19, 2026 • Tested in my…